Basis of Allotment

House of Pearl Fashions Limited

House of Pearl Fashions Limited

(The Company was incorporated as Mina Estates Private Limited on July 5,1988 under the Companies Act ,1956, as amended. The name of the Company was subsequently changed to House of Pearl Fashions Private Limited by a special resolution of the shareholders of the Company at an extraordinary general meeting held on May9, 2006. The fresh certificate of incorporation consequent upon the change of name was granted on June 19,2006, by the Registrar of Companies, Delhi and Haryana, located at New Delhi {the "RoC"). The Company became a public limited company pursuant to a special resolution of the shareholders of the Company at an extraordinary general meeting held on June 28,2006. Pursuant to this resolution, the name of the Company was changed to House of Pearl Fashions Limited. The certificate of Incorporation to reflect the new name was amended on July 31,2006 by the RoC. For details of change in name and registered office, please see the section "History and Certain Corporate Matters" beginning on page 97 of the Prospectus dated January 29, 2007.)

Registered Office: A-3, Community Centre, Naraina Industrial Area, Phase II, New Delhi -110028, India Tel: (91) 1141417680; Fax: (91) 1141417683
Corporate Office: 446, Udyog Vihar, PhaseV, Gurgaon -122 016, Haryana, India Tel: (91) 124 4004 086; Fax: (91) 124 4004085
Contact Person: Mr. Jayant Sood; Tel:(91) 124 4004 087 Email: jayantipo@hopfl.org; Website: www.houseofperal.com

 BASIS OF ALLOCATION

PUBLIC ISSUE OF 5,984,994 EQUITY SHARES OF RS.10 EACH ("EQUITY SHARES") OF HOUSE OF PEARL FASHIONS LIMITED ("HoPFL", OR "HOUSE OF PEARL", OR THE "COMPANY", OR THE "ISSUER") FOR CASH AT A PRICE OF RS.550 PER EQUITY SHARE, AGGREGATING RS.3,291.7 MILLION, COMPRISING A FRESH ISSUE OF 4,759,794 EQUITY SHARES OF RS.10 EACH BY THE COMPANY (THE "FRESH ISSUE") AND AN OFFER FOR SALE OF 1,225,200 EQUITY SHARES OF RS.10 EACH BY MR, DEEPAK SETH, MRS. PAYEL SETH, MR, PALLAK SETH AND MR. PULKIT SETH (THE "SELLING SHAREHOLDERS"). THE FRESH ISSUE AND THE OFFER FOR SALE ARE TOGETHER REFERRED TO HEREIN AS THE "ISSUE".

122,600 EQUITY SHARES OF RS.10 EACH WILL BE RESERVED IN THE ISSUE FOR SUBSCRIPTION BY EMPLOYEES (AS SPECIFICALLY DEFINED IN THE SECTION "DEFINITIONS AND ABBREVIATIONS" OF THE PROSPECTUS) AT THE ISSUE PRICE (THE "EMPLOYEE RESERVATION PORTION"). THE ISSUE LESS THE EMPLOYEE RESERVATION PORTION SHALL BE HEREINAFTER REFERRED TO AS THE "NET ISSUE". THERE WILL ALSO BE A GREEN SHOE OPTION OF UP TO 612,060 EQUITY SHARES FOR CASH AT A PRICE OF RS.550 PER EQUITY SHARE AGGREGATING RS.336.6 MILLION (THE "GREEN SHOE OPTION"). THE ISSUE WILL CONSTITUTE 31.38% OF THE FULLY DILUTED POST-ISSUE EQUITY SHARE CAPITAL OF THE COMPANY ASSUMING THAT THE GREEN SHOE OPTION IS NOT EXERCISED AND 33.52% OF THE FULLY DILUTED POST-ISSUE EQUITY SHARE CAPITAL OF THE COMPANY ASSUMING THAT THE GREEN SHOE OPTION IS EXERCISED IN FULL.

THE FACE VALUE OF THE EQUITY SHARES IS RS. 10 AND THE ISSUE PRICE IS 55 TIMES THE FACE VALUE.

This Issue is being made through a 100% Book Building Process wherein at least 50% of the Net issue shall be allotted on a proportionate basis to Qualified Institutional Buyers ("QIBs"). 5% of the QIB Portion shall be available for allocation on a proportionate basis to Mutual Funds only. If at least 50% of the Net Issue cannot be allotted to QIBs, then the entire application money will be refunded. Further, not less than 15% of the Net Issue shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Net Issue shall be available for allocation on a proportionate basis to Retail Individual Bidders, subject to valid bids being received at or above the Issue Price. Further, 122,600 Equity Shares shall be available for allocation on a proportionate basis to Employees, subject to valid Bids being received at or above the Issue Price.

The Issue opened for subscription on Tuesday, January 16, 2007 and closed on Tuesday January 23, 2007. The Issue has received 39,804 applications for 24,189,420 Equity Shares resulting in 3.66670 times subscription. The details of the subscription received in the Issue from Qualified Institutional Buyers, Non-Institutional, Retail and Employee Reservation categories (before technical rejections) are as under:

Category No. of Applications No. of Equity Shares bid * Subscription (number of times) #
Qualified Institutional Buyers 45 21,579,000 6.66589
Non-Institutional Bidders 54 179,750 0.18509
Retail Individual Bidders 39,645 2,416,920 1.06657
Eligible Employees 60 13,750 0.11215

* After eliminating cheque returns.

# Including bids received at cut-oil price. The Green Shoe Option of up to 612,060 Equity Shares has also been considered for calculating the level of subscription.

Final Demand

A summary af the final demand at different bid prices is as under.

Bid Price No. of Equity Shares % of Total Cumulative Shares Cumulative %
525 3,830,330 15.21444 25,175,620 100.00000
526 190 0.00075 21,345,290 84.78556
527 1,490 0.00592 21,345,100 84.78480
530 380 0.00151 21,343,610 84.77889
532 20 0.00008 21,343,230 84.77738
533 2,070 0.00822 21,343,210 84.77730
535 60 0.00024 21,341,140 84.76907
539 10 0.00004 21,341,080 84.76884
540 770 0.00306 21,341,070 84.76880
545 220 0.00087 21,340,300 84.76574
546 170 0.00068 21,340,080 84.76486
547 140 0.00056 21,339,910 84.76419
550 947,340 3.76293 21,339,770 84.76363
551 50 0.00020 20,392,430 81.00071
555 660 0.00262 20,392,380 81.00051
560 544,880 2.16432 20,391,720 80.99789
564 3,910 0.01553 19,846,840 78.83357
565 120 0.00048 19,842,930 78.81804
570 14,060 0.05585 19,842,810 78.81756
575 312,400 1.24088 19,828,750 78.76171
580 122,320 0.48587 19,516,350 77.52083
585 270 0.00107 19,394,030 77.03496
590 280 0.00111 19,393,760 77.03389
595 170 0.00068 19,393,480 77.03278
599 20 0.00008 19,393,310 77.03210
600 15.865,320 63.01859 19,393,290 77.03203
Cut-off 3,527,970 14.01344 3,527,970 14.01344

The Basis of Allocation was finalised in consultation with the Designated Stock Exchange - the Bombay Stock Exchange Limited ("BSE") on Tuesday, February 6, 2007. The IPO Committee of Directors of the Company vide resolution dated February 6, 2007 has approved the basis of allocation of Equity Shares and allotted the Equity Shares to various successful applicants.

A) ALLOCATION TO ELIGIBLE EMPLOYEES

The Company has received 59 valid applications for 13,650 Equity Shares in this category resulting in 0.11134 times subscription. The number of Equity Shares allotted to Retail Individual Bidders is 13,650. Full and firm allotment has been made to all valid applications in this category

B) ALLOCATION TO NON-iNSTfTUTIONAL BIDDERS

The Company has received 42 valid applications for 172,830 Equity Shares in this category resulting in 0.17796 times subscription. The number of Equity Shares allotted to Non-Institutional Bidders is 172,830. Full and firm allotment has been made to all valid applications in this category.

The under-subscription in the Employee Reservation Portion and Non-Institutional Bidders aggregating to 907,288 Equity Shares has been treated as part of the Net Issue and allocation of the same has been made first to Retail Individual Bidders and then to Qualified Institutional Buyers.

C) ALLOCATION TO RETAIL INDIVIDUAL BIDDERS

The Company has received 38,647 valid applications for 2,334,390 Equity Shares in this category resulting in 1.03015 times subscription. As mentioned above, after considering the under-subscription in the Employee Reservation Portion and Non-Institutional Bidders, the number of Equity Shares allotted to Retail Individual Bidders is 2,334,390. Full and firm allotment has been made to all valid applications in this category.

D) ALLOCATION TO QUALIFIED INSTITUTIONAL BUYERS

Category Fls/Banks MFs FIIs Insurance Companies Foreign Banks Venture Capital Total
No. of Equity Shares 246,210 333,263 2,888,413 608,298 - - 4,076,184

The Confirmation of Allocation Note ("CAN") and Refund Orders in respect of refunds due to applicants are being dispatched to the address of the investors as registered with the depositories, in case the same is not received within ten (10) days, investors may contact the Registrar to the Issue at the address given below. The Refund Orders have been over-printed with the Bank Mandate details as registered, if any, with the depositories. The Equity Shares allotted to successful applicants are being credited to their respective beneficiary accounts subject to validation of the account details with the depositories concerned. The Company is taking steps to get the Equity Shares admitted for trading on National Stock Exchange of India Limited ("NSE") and The Bombay Stock Exchange Limited ("BSE") within seven (7) working days from the date of approval of Basis of Allocation.

INVESTORS PLEASE NOTE

These details of allotment made would be hosted on the website of the Registrar to the Issue, Intime Spectrum Registry Limited at www.intimespectrum.com

All future correspondence in this regard may kindly be addressed to the Registrar to the Issue, Intime Spectrum Registry Limited, quoting full name of the First / Sole Applicant, Serial Number of the Bid cum Application Form, Number of Equity Shares bid for, Name of the Member of the Syndicate, Place where the bid was submitted and payment details at the address given below:

Intime Spectrum Registry Limited
C-13, Pannalal Silk Mills Compound, LBS Marg, Bhandup West, Mumbai - 400 078
Tel: + 91 22 2596 0320 Fax: + 91 22 2596 0329 Email: hopfl.ipo@intimespectrum.com
Contact Person: Mr. Salim Shaikh Website: www.intimespectrum.com

This communication is intended for release solely in India. This communication is not an offer of securities for sale in any other jurisdiction, including the United States. The securities may not be offered or sold in the United States absent registration or an exemption from registration under the US Securities Act of 1933.

Place: Gurgaon
Date: February 7, 2007

For House of Pearl Fashions Limited
Sd/-
Jayant Sood
Company Secretary

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARE ON LISTING OR THE BUSINESS PROSPECTS OF HOUSE OF PEARL FASHIONS LIMITED.
Close